Profit dashboard

Store performance

Revenue, ad spend, profit and costs in one operating view.

Net profit
£16,303
Revenue Ad spend Profit
Revenue, ad spend and profit trend01 Jun09 Jun17 Jun25 Jun29 Jun

Total sales

Total sales

Total order value before refunds and deeper profit adjustments.

FormulaSum of Shopify order line sales in the selected date range.
S
£747.2 (ø £4.1)
Metric trend£300£150£001 JunTotal sales: £002 JunTotal sales: £003 JunTotal sales: £004 JunTotal sales: £005 JunTotal sales: £006 JunTotal sales: £007 JunTotal sales: £008 JunTotal sales: £009 JunTotal sales: £010 JunTotal sales: £011 JunTotal sales: £012 JunTotal sales: £013 JunTotal sales: £014 JunTotal sales: £015 JunTotal sales: £016 JunTotal sales: £017 JunTotal sales: £018 JunTotal sales: £1819 JunTotal sales: £020 JunTotal sales: £3421 JunTotal sales: £9222 JunTotal sales: £12623 JunTotal sales: £024 JunTotal sales: £2425 JunTotal sales: £28626 JunTotal sales: £1827 JunTotal sales: £4201 Jan01 Feb01 Mar01 Apr01 May01 Jun

Ad spend

Ad spend

What Google Ads spent during the selected date range.

FormulaSum of Google Ads cost for campaigns in the date range.
∞
£608.6 (ø £3.4)
Metric trend£60£30£001 JunAd spend: £002 JunAd spend: £003 JunAd spend: £004 JunAd spend: £005 JunAd spend: £006 JunAd spend: £007 JunAd spend: £008 JunAd spend: £009 JunAd spend: £010 JunAd spend: £011 JunAd spend: £012 JunAd spend: £013 JunAd spend: £014 JunAd spend: £015 JunAd spend: £016 JunAd spend: £017 JunAd spend: £018 JunAd spend: £019 JunAd spend: £020 JunAd spend: £521 JunAd spend: £4422 JunAd spend: £5223 JunAd spend: £2324 JunAd spend: £3425 JunAd spend: £2826 JunAd spend: £3127 JunAd spend: £401 Jan01 Feb01 Mar01 Apr01 May01 Jun

Net revenue

Net revenue

Revenue after discounts and refunds, before costs.

FormulaGross sales - discounts - refunds.
S
£747.2 (ø £4.1)
Metric trend£300£150£001 JunNet revenue: £002 JunNet revenue: £003 JunNet revenue: £004 JunNet revenue: £005 JunNet revenue: £006 JunNet revenue: £007 JunNet revenue: £008 JunNet revenue: £009 JunNet revenue: £010 JunNet revenue: £011 JunNet revenue: £012 JunNet revenue: £013 JunNet revenue: £014 JunNet revenue: £015 JunNet revenue: £016 JunNet revenue: £017 JunNet revenue: £018 JunNet revenue: £1819 JunNet revenue: £020 JunNet revenue: £3421 JunNet revenue: £9222 JunNet revenue: £12623 JunNet revenue: £024 JunNet revenue: £2425 JunNet revenue: £28626 JunNet revenue: £1827 JunNet revenue: £4201 Jan01 Feb01 Mar01 Apr01 May01 Jun

Gross profit

Gross profit

Product-level profit before ads, fixed costs and transaction fees.

FormulaNet revenue - COGS.
S
£322.4 (ø £1.8)
Metric trend£140£70£001 JunGross profit: £002 JunGross profit: £003 JunGross profit: £004 JunGross profit: £005 JunGross profit: £006 JunGross profit: £007 JunGross profit: £008 JunGross profit: £009 JunGross profit: £010 JunGross profit: £011 JunGross profit: £012 JunGross profit: £013 JunGross profit: £014 JunGross profit: £015 JunGross profit: £016 JunGross profit: £017 JunGross profit: £018 JunGross profit: £919 JunGross profit: £020 JunGross profit: £1521 JunGross profit: £2922 JunGross profit: £4223 JunGross profit: £024 JunGross profit: £025 JunGross profit: £12726 JunGross profit: £027 JunGross profit: £1901 Jan01 Feb01 Mar01 Apr01 May01 Jun

Net profit

Net profit

Estimated profit after product costs, ad spend and tracked operating costs.

FormulaNet revenue - COGS - ad spend - fees - fixed/custom costs.
£98.73 (ø £0.54)
Metric trend£80£40£001 JunNet profit: £002 JunNet profit: £003 JunNet profit: £004 JunNet profit: £005 JunNet profit: £006 JunNet profit: £007 JunNet profit: £008 JunNet profit: £009 JunNet profit: £010 JunNet profit: £011 JunNet profit: £012 JunNet profit: £013 JunNet profit: £014 JunNet profit: £015 JunNet profit: £016 JunNet profit: £017 JunNet profit: £018 JunNet profit: £919 JunNet profit: £020 JunNet profit: £1021 JunNet profit: £022 JunNet profit: £023 JunNet profit: £024 JunNet profit: £025 JunNet profit: £9926 JunNet profit: £027 JunNet profit: £1501 Jan01 Feb01 Mar01 Apr01 May01 Jun

ROAS

ROAS

Google Ads return based on Google-reported conversion value.

FormulaGoogle Ads conversion value / Google Ads spend.
∞
1.23 (ø 0.01)
Metric trend4.02.00.001 JunROAS: 0x02 JunROAS: 0x03 JunROAS: 0x04 JunROAS: 0x05 JunROAS: 0x06 JunROAS: 0x07 JunROAS: 0x08 JunROAS: 0x09 JunROAS: 0x10 JunROAS: 0x11 JunROAS: 0x12 JunROAS: 0x13 JunROAS: 0x14 JunROAS: 0x15 JunROAS: 0x16 JunROAS: 0x17 JunROAS: 0x18 JunROAS: 0x19 JunROAS: 0x20 JunROAS: 6.80x21 JunROAS: 2.10x22 JunROAS: 2.40x23 JunROAS: 0x24 JunROAS: 0.70x25 JunROAS: 10.20x26 JunROAS: 0.60x27 JunROAS: 10.50x01 Jan01 Feb01 Mar01 Apr01 May01 Jun

AOV

AOV

Average order value for orders placed in the selected period.

FormulaNet revenue / number of orders.
S
£115.4 (ø £0.63)
Metric trend£180£90£001 JunAOV: £002 JunAOV: £003 JunAOV: £004 JunAOV: £005 JunAOV: £006 JunAOV: £007 JunAOV: £008 JunAOV: £009 JunAOV: £010 JunAOV: £011 JunAOV: £012 JunAOV: £013 JunAOV: £014 JunAOV: £015 JunAOV: £016 JunAOV: £017 JunAOV: £018 JunAOV: £019 JunAOV: £020 JunAOV: £3421 JunAOV: £4622 JunAOV: £4223 JunAOV: £024 JunAOV: £2425 JunAOV: £40.9026 JunAOV: £027 JunAOV: £4201 Jan01 Feb01 Mar01 Apr01 May01 Jun

Returns

Returns

Refunded or returned value recorded by Shopify.

FormulaSum of refund amounts in the selected date range.
S
£1,430 (ø £7.8)
Metric trend£40£20£001 JunReturns: £002 JunReturns: £003 JunReturns: £004 JunReturns: £005 JunReturns: £006 JunReturns: £007 JunReturns: £008 JunReturns: £009 JunReturns: £010 JunReturns: £011 JunReturns: £012 JunReturns: £013 JunReturns: £014 JunReturns: £015 JunReturns: £016 JunReturns: £017 JunReturns: £018 JunReturns: £019 JunReturns: £020 JunReturns: £321 JunReturns: £722 JunReturns: £1023 JunReturns: £024 JunReturns: £225 JunReturns: £2326 JunReturns: £127 JunReturns: £301 Jan01 Feb01 Mar01 Apr01 May01 Jun

Orders

Orders

Number of Shopify orders placed in the selected date range.

FormulaCount of Shopify orders.
S
418 (ø 2.3)
Metric trend84001 JunOrders: 002 JunOrders: 003 JunOrders: 004 JunOrders: 005 JunOrders: 006 JunOrders: 007 JunOrders: 008 JunOrders: 009 JunOrders: 010 JunOrders: 011 JunOrders: 012 JunOrders: 013 JunOrders: 014 JunOrders: 015 JunOrders: 016 JunOrders: 017 JunOrders: 018 JunOrders: 019 JunOrders: 020 JunOrders: 121 JunOrders: 222 JunOrders: 323 JunOrders: 024 JunOrders: 125 JunOrders: 726 JunOrders: 027 JunOrders: 101 Jan01 Feb01 Mar01 Apr01 May01 Jun

Cost breakdown

Add custom cost
COGS£18,840
Ad spend£8,120
Transaction fees£1,435
Fixed + custom£1,552

Fixed and variable costs

MVP 2-3
Transaction fees
Auto from Shopify Payments balance transactions
£1,435Auto
Shopify plan
Auto-detected plan; amount reconciled in Costs
£65Auto
Apps
Auto from app subscriptions where exposed
£327Auto
Custom costs
Add shipping tools, warehouse, SaaS, freelancers
£940Editable